How to Qualify a Realtor

With the hustle and bustle of the holiday season coming to an end, you now have time to focus on those New Year’s resolutions. If selling your home is one of them, there is a lot to consider when it comes to choosing your realtor.

Here are our top 5 tips on how to qualify a professional realtor:

    1. Ask them how the property will be marketed.
      Any real estate agent can give you a price, but it is critical to hire realtors that know how to correctly price and effectively market your home. Not only are we highly analytical and transparent in our suggested pricing, we use an effective strategy that will get your listing in front of the right people. From professional photography to custom email marketing, open house brochures, exclusive property videos, and targeted social media advertising, we pull out all the stops to get as many eyeballs on your listing as possible. That’s something that can’t be said for every realtor!

      Within one week on the market, COVELLE & COHEN received multiple offers over the asking price on this Cambridge condo, listed for $1.1 million!
    2. Find out how many listings they have marketed and sold and what their average ratio of listing price to selling price is.
      Experienced realtors have solid reputations in the industry, strong negotiation skills, and can guide clients through closings smoothly. The COVELLE & COHEN Greater Boston Real Estate Team are seasoned realtors with tenure and experience coupled with talent and originality. During the past few years, we listed and sold more than 100 properties, and represented buyers in over 60 property sales. Our list to sale price ratio is 105 percent.  With an average list price of $700,000 — this means an extra $35,000 for our sellers!

      "Erica and Mike's combined knowledge, expertise, attention to detail, and hands on approach sold our home in a timely manner and for $25,000 over asking" - Mike Marra

    3. Investigate their online presence.
      How is their online presence or do they even have one? Many real estate agents tend to let their brokerage handle all of the marketing. While we agree that a brokerage should market properties, in our practice, we ensure that our clients’ properties are marketed in a more omnipresent way. Your realtor should have their own established brand, look, and following that is polished and professional. In a digital world, a robust online presence is critical to reach buyers and sellers. You should be able to tell the amateur from the professional just by taking a look at their established presence online.

      No other real estate team has a stronger online presence than ours! With a fierce social media and digital advertising strategy, we’ll get your listing on phones and feeds of local, interested buyers. With more than 7,000 local followers, we reach tens of thousands of people daily on social media. Follow us on Facebook, Instagram, Twitter, and LinkedIn to see for yourself!

      COVELLE & COHEN market where people are — on their phones and in their feeds!
    4. Get to know them.
      Getting to know your realtor is key! It is essential to work with someone you can connect with and trust. COVELLE & COHEN truly has all of their clients’ best interests at heart, and strives to provide white glove service.

      Erica Covelle was born with a gift of making things look fantastic. Her interior design background and top notch creative marketing skills set her apart from all other realtors. Mike Cohen’s niche is in effectively putting and keeping a deal together, providing great communication along the way, selling all kinds of property for top dollar and under the best terms possible. Together, they’ll make your home come alive and get it sold faster and for more money.

      In an image driven society, COVELLE & COHEN creates the image that drives the sale.
    5. Ask for references.
      The biggest compliment a realtor can get is a referral from a past client. Successful agents should always be able to provide this for you and you can find many of our testimonials on our website, Facebook, Zillow, and Realtor.com.

      "The Covelle & Cohen team ensured that I made informed decisions and guided me through the home buying process from beginning to end" - Maggie Toomey

New year, new home. If 2019 is the year you’re planning on buying or selling your home, contact us today and get to know the COVELLE & COHEN difference.